You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?[...]
These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital compon[...]
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywrit[...]
IntroductionDoes your website copy sound stiff and unnatural? Are you using marketing-style language to sell, sell, and sell your reader the latest and greatest product or service?[...]
Why do some salespeople sell like gangbusters while others fall flat on their face? Because what they say, and how they say it, is everything.The same with advertising copy. Your c[...]
Design is important, but content is king. If you publish something on the web, you want your message to get across. You can’t afford to let your words be overshadowed by your fla[...]
Castraveti Foarte Gustosi!If you can’t understand I have pickles for sale, then I’ve lost the opportunity to show you my crisp, delectable, abundant supply of them. It’s best to r[...]