What's the most precious commodity in the world? The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes. The most prec[...]
There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. Is it even worth exhibiting during these times? [...]
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you [...]
Preparing for post-show activities is one of the wisest decisions you can make..... By clearly deliniating your plan for after the show, you’ll be able to streamline your operatio[...]
It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfi[...]
What happens at the tradeshow is obviously import to your success, but equally important is what happens after the show ends. To truly benefit from all the hard work what went into[...]
Many exhibitors don’t know how to work effectively with the media. Exhibitors wring their hands in despair when not a single word about their new products show up in the trade pub[...]
Market research is one of the most valuable selling tools a show organizer has. With the Online Expo becoming more and more of an industry presence, here are five techniques that a[...]
You never get a second chance to make a first impression. Beginning well means you're half done. Once you've established a rapport with the client, once that positive foundation ha[...]
Participating in a trade show is expensive. From the minute you express interest in exhibiting at a show, you're flooded with sponsorship opportunities. All sponsorship opportuniti[...]