Your goal when copywriting for your web site is to get your site to the top three pages in the SERPs (search engine results position). Any further back than the first three pages [...]
A web site is a crucial ingredient of your marketing strategy because it can widen your target market to include anyone who has access to a computer and the internet. So, how can [...]
Would it surprise you to know that most web site users won’t really read your web site? That’s what Jakob Nielsen and John Morkes found in a 1997 study that 79% will scan your web[...]
I’ve been accused of being opinionated by more than one person in my life, but try as I might to work on that part of my personality, it remains pretty much the same. So, in this [...]