If someone were standing in front of you and told you that they were considering buying my desk from you or from Vendor Z, what would you say to convince them to buy from you?[...]
When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. If you want truly eff[...]
What is Google looking for in the way of copy? How can you make sure your pages are trusted by Google? Here are some excellent tips straight from the source.[...]
Want to increase your online sales? Make sure your offer is one they can't pass up!Any offer you make through your Internet copywriting needs to be worth the readers' time. Time is[...]
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywrit[...]
When you first read a professionally written sales letter, you can find yourself gripped by the words, held in awe by the language, and, finally, reaching for your wallet so that y[...]