Why would anyone want to create a printed book, when then can create eBooks a lot more easily -- and cheaply? Why would anyone want to get mired in the process of printing and ship[...]
Keep in mind there may be a good A recent chat with a friend reminded me of a copywriting lesson I learned long ago in a place far-far way (Philly): Never insult your audience. Eas[...]
making similar claims, find a unique, underused advantage and base your headline on this particular point. Doing so gives you an authentic and original position in the minds of you[...]
Successful website copywriting is very different than traditional copywriting.Based on what actually works best --and does not work-- from writing dozens of websites for our client[...]
1. Be Emotionally CompellingYour words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is[...]
We all know that audio can be a powerful way to engage your audience, but can it really help you make a book sale? You bet it can. Here are some ways you can use audio to help sell[...]
You know the secret to a long-term, and profitable, client relationship is delivering effective communication tools. But you may not realize that the impact of your writing has mor[...]
Publishing a book is one of the best ways to position yourself as an expert in your field. Not only that but the book demonstrates your expertise in its best and most organized for[...]
Why do so few newsletters survive the first few issues? Why do even talented marketing experts give up in frustration about difficult newsletters? A go-to man for newsletters for r[...]
In article anatomy I like to teach that there are several key components. Of course these can be stretched varied and thrown out altogether, but not until you're an expert at writi[...]