How does your personality affect your web copy? Whether you mean to or not, your site reflects you in ways you might not notice: sometimes good, sometimes bad. While personality pe[...]
You already know how to create great web copy. Just remember your childhood nursery rhymes. As silly as it sounds, “3 Blind Mice” will show you the way.[...]
Have you read Paco Underhill’s fascinating book, "Why We Buy," about the psychology of retail store shopping? One of his major tenets about brick and mortar shopping holds the key [...]
It’s arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings." Do you know what it is?[...]
Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales. Find out how[...]
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the We[...]
Keywords alone won’t create high search engine rankings for your eCommerce web site. Combining keywords, repeated several times on your page, with copy that communicates well and p[...]
If you want Google to rank your website highly, you must avoid all appearances of spam.Many webmasters unknowingly promote their websites with methods that Google regards as spammy[...]