Did you know that if you're marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring th[...]
When my first book (The Cliffhanger) was published nearly seven years ago, I had high hopes of its success. I mean I am, after all, a PR person – so how hard could it be to market [...]
When it comes to convincing a reader to buy, sometimes there's nothing more compelling than a good sales pitch. Yes, you can have excellent back copy, a stunning cover, but nothing[...]
Have you ever dreamed of selling your book to a large corporation? A sale that would register several thousand copies of non-returnable product on the book sale meter? What's that?[...]
You know? When you publish a book and send it out into the world, it's like giving birth to a baby. Everyone checks out your baby. Is it breath-taking? Does it have ten toes and te[...]
When it comes to marketing the choices are clear: market to your reader. But the “where” to find your reader has changed as more and more of our lives migrate online. A recent arti[...]
So you’re published! Congratulations! Now if you’re like most authors you may be asking yourself, now what? There are so many ways to market yourself, so many in fact it’s sometim[...]
When you look at the numbers, it’s clear that the New York publishing scene is a tough nut to crack. The reality is that with 83% of Americans wanting to write a book, the competit[...]
So how long is too long to market a book? According to some studies (both formal and informal) marketing (and seeing the results in the form of book sales) can take anywhere from s[...]
So, how much would you pay someone to sift through your email each morning, deleting the garbage and presenting you with the 5 (out of 500) emails you need to respond to? If you al[...]