Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture – Boring! However that same content, deliver with passion, purpose, [...]
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to fin[...]
Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article [...]
Ralph Waldo Emerson said “Life is not so short but that there is always time enough for courtesy.” I spent an interesting hour at the dentist’s office yesterday and the time actual[...]
First impression lasts – that is! You may have an affirmative or negative view regarding this maxim. However, when it comes to promotional items, impression does matter.[...]
By the end of their course of study, and above all else, PR students should have learned that they must alter individual perception leading to changed behaviors among their most im[...]
Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and e[...]
Starting one’s own small business is a dream to many people. It gives them the opportunity to create their own business and steer it in whichever direction they please.[...]
Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press releas[...]
An effective press release is vital to the success of your business. Here are tips to make yours press release excel using with proven tips and guidelines.[...]